Web Networking
Welcome to the “Preneur” 12-Part Marketing Series. This is the 4th post out of 12.
To see how effective your marketing is on the Web, take this little test. It’s free and takes very little time.
- Go to the top four search engines – Google.com, Yahoo.com, Bing.com and Ask.com
- Type your name in these top four search engines.
- Also, try another search to put your business/company name in it too.
- Then, see where they show up on the search.
- The ultimate goal is to be on the top of the organic page (left side). This will show you how well your search engine optimization is working.
- With marketing, you are either invisible or visible.
Since the trend is to use computers and search engines to find everything versus off-line directories (Yellow Pages, etc.), you want to make sure you are on the web. Here are several ways to get more visible:
- Writing articles in newspapers and magazines that are on-line
- Put searchable text content on the front page of your website
- Blogs
- Social media (LinkedIn, Facebook, Facebook Business Page, Twitter)
- Having the media write stories or mention you in newspapers or magazines
- Full Profiles
- Titles, META tags and Key Words
- Paid AdWords
- Occasionally submit your website to the search engines. You can submit your site to Google at http://www.google.com/addurl.html.
- Participate regularly in some form of Social Media. Pick the one or ones that work with your style, personality and business. LinkedIn is specifically for business users and helps with your SEO.
Remember to have fun while you are doing this. It can really be enjoyable and you can meet or reconnect with a lot of people along the way.
Next is Part 5 about SOCIAL MEDIA.
Advertisement
