Welcome to the “Preneur” 12-Part Marketing Series. This is the 3rd post out of 12.

Forms of Communication

“Ya talkin to me?” I can almost here the beautiful slang communication. Preneurs need to make sure you know who you are talking or writing to and what type of message you are sending. In 21st Century Viral Marketing, there are three types of senders:

1. Expert (informative, knowledge of a subject matter)
2. Entertainer (TV, Radio, singer, actress…)
3. Watcher/Spectator (background person or in the audience)

Which category do you fit in? Figure out which type of sender you are and format all of your messages in this manner.

With two-way communication on the flip side, there are 3 types of receivers of communication:

1. Viewer/Listener (TV, YouTube, Audio, Web & Podcasts…)
2. Reader (Blog, Twitter, Email, Web, newsletters)
3. Talker (Interactive, Q&As, Responding back…)

Who are your receivers of your message(s)? Figure that out and then, you’ll know where to place your message(s).

Now go one more level and put a face on your demographics. There are categories of buyers of your product/service. They are also the decision-makers in the B2B (Business to Business) process. These people are described in the following groups:

• Depression – Born 1912 – 1921 – Ages 98 – 89
• Pre World War II – Born 1922 – 1927 – Ages 88 – 83
• World War II – Born 1928 – 1945 – Ages 82 – 65
• Baby Boomer #1 – Born 1946 – 1954 – Ages 64 – 56
• Baby Boomer #2 – Born 1955 – 1964 – Ages 55 – 46
• Generation X – Born 1965 – 1979 – Ages 45 – 31
• Generation Y (also N Gen) – Born 1980 – 2001 – Ages 30 – 9
• Generation Z (anyone born after 9/11) – Born 2001 – 2021 – 9 – 0

What demographics are you selling your product/service to? What language do you need to use? What message are you sending to your age groups? These need to be considered while communicating.

Depending on what sender you are, get out there and listen, dialogue and build relationships. Create an on-line presence with your communication. Oh, by the way, have fun with while you are doing it too!

Next in the Preneur Series is Part 4 about WEB.